Crabtree & Evelyn - The Evelyn Rose Beauty Bar

The Evelyn Rose Beauty Bar was designed to help Crabtree & Evelyn to reach a younger, urban-dwelling audience with an immersive on-board beauty experience to drive buzz around the launch their new Evelyn Rose collection. Together, we transformed a NYC ferry into a floating spa with mini manicures, rooftop DJ sets, rosé happy hours, product sampling & more, coupled with a full media and retail takeover.